The Pitch 28 February, 2017

The Pitch

Most people think of a pitch as a rehearsed reason someone gives when they need help making a new idea come to life. I think it should be recognized more widely as a good way to communicate in business. People should be pitching much more often than they are.

Here are a few situations that I think it applies to.

• Hackathons
• Raise Meetings
• Feature Requests
• One-on-One Meetings
• Team Meetings
• Planning
• Anything you're working on - What if someone comes up to you and says "That looks interesting. How will it actually help us?"

Here is a simple way to organize a pitch. Be able to explain the following.

• A problem that exists
• Why the problem matters to the listener
• How you're trying to solve it
• Why your idea matters to the listener

Give it a shot.